Welcome to Magpie Made
Not enough space or hierarchy
Too much dense text
No clear next step
Unclear structure or flow
Built quickly just to get something online
When I was looking for a coach myself, I noticed a clear gap. Many women in coaching and therapy are doing deep, impactful work, backed by real experience, strong training and genuine care. Yet their websites do not always reflect the quality, structure or professionalism their work deserves. In most cases, the issue is not the work itself, but how it is organised and presented online.
These are the areas I see most often.
Your work has depth. Your website should show it.
Website Design for Women in Coaching and Therapy
Strategic Showit Website Design
A website built properly, from the ground up
After seeing that gap first hand, I realised the issue was not talent or credibility, but structure. I design and build Showit websites for women in coaching and therapy who want their online presence to reflect the quality of their work.
What that looks like in practice.
Clear Structure
Pages mapped intentionally so visitors know exactly where they are, what you offer and how to take the next step. Nothing feels buried or unclear.
Professional Design
Spacious, thoughtful layouts that feel steady and easy to move through. Design that supports your message rather than competing with it.
Strong Foundations
Pages built with clean heading structure, organised content and the right foundations in place so your site is easy to read and correctly understood by search engines.
Guided Flow
A layout that naturally leads people from understanding your work to feeling confident about getting in touch.
This is not about trends. It is about structure, clarity and building something that lasts.
A well performing website starts
with strategy and structure.
Below are two structured Showit website examples created for women in coaching and therapy. Each one demonstrates a different tone and approach, while keeping clarity and structure at the centre.
Click through to explore the full site in your own time.
Example Projects
Example coaching Website
01 Discovery and Direction
Starts with a discovery call and detailed questionnaire to understand your services, audience and goals.
We then review everything together to clarify your positioning and define what your website needs to achieve.
02 Workshops
Run two focused sessions:
• One to refine your tone of voice and messaging
• One to define the visual direction of your website
This means your site reflects your work clearly and consistently, rather than relying on guesswork.
03 Website Content
Once your site structure is mapped out, you’ll receive
a guided content workbook to help you write the key copy for each page.
We’ll also define the style of imagery and photography for your website, and I can help source stock imagery that aligns with your brand if needed.
04 Structure, Design and Build
Using the insights from our workshops and your completed content workbook, I begin by designing the homepage in the agreed visual direction.
Once approved, I design the rest of the website, structuring your content with clear hierarchy, strong SEO foundations and considered layouts so visitors can quickly understand what you offer.
05 Launch AND Handover
You receive a fully built Showit website with clear guidance on how to manage and update it confidently.
You leave with a site that is structured, considered and easy to maintain.
I trained as a brand designer, but this direction began for a more personal reason. When I was looking for a coach myself, I saw how many thoughtful, experienced women are doing meaningful work in coaching and therapy, yet their websites did not
always reflect that same depth
or quality.
I care about supporting the people who support others, which means creating websites that feel steady, considered and properly structured rather than loud or overworked. A good website should quietly reflect the quality of your work and make it easier for the right people to understand you and take the next step.
Design that supports the people who support others
About Magpie Made
