Why I Chose to Work With Coaches and Therapists
It began when
I was looking for support myself
A Period of Overwhelm
A few years ago, I found myself quietly overwhelmed. From the outside everything looked fine, but internally I felt unsettled and unsure why my mind reacted differently to situations than those around me. I began therapy for the first time and, over time, came to understand that I am neurodivergent.
That experience changed how I see many things, including design. I became more aware of how sensitive I am to structure, clarity and the way information is presented. I notice quickly when something steadies you and when it adds to the noise.
Good design creates ease and flow
The Moment It Clicked
When I later searched for a coach, I expected the experience to feel supportive from the start. There were many talented, highly trained women offering thoughtful work with genuine care for their clients.
What I did not expect was to feel overwhelmed by their websites.
I would open a page and struggle to work out what was being offered or where to begin. Long stretches of text, unclear structure and no obvious next step. When you are already feeling stretched, that friction is enough to quietly close the tab.
It became clear that the issue was rarely the quality of the work. It was how that work was organised and presented online.
Understanding my own neurodivergence helped me recognise why this felt so significant. If I was struggling to follow along, others would be too.
That is why I now focus on designing Showit websites for female coaches and therapists. I bring structure to work that is already thoughtful and meaningful, so potential clients feel calm and clear enough to reach out.
Why that matters
Why I Chose to Work With Coaches and Therapists
How I Approach My Work
The way I work
Before brand and web design, I spent ten years in fashion design. Since then I have worked in brand, building clarity and structure into businesses through positioning and format.
I care deeply about how information sits on a page and how someone feels as they move through it. A website should not overwhelm. It should steady.
When I design for coaches and therapists, I am thinking about both sides of the screen. The woman offering support, and the woman deciding whether she feels safe enough to ask for it.
If that feels important to you, we will likely work well together.
